"Mismatched domains" in Merchant Center: what it means and how to fix it

What it usually looks like on a store

The feed links point somewhere other than the website you claimed. On real stores that is a leftover myshopify.com or staging address in product URLs, a feed app still using an old domain after a rebrand, or tracking links that send shoppers through a different domain before they reach the product. Images hosted elsewhere are fine; landing pages are not.

What Google says

A landing page URL in product data does not match the domain of the website registered in Merchant Center, or no website has been registered. Google requires links to use the verified and claimed domain; images may be hosted elsewhere.

you've included a landing page link (URL) in your product data that doesn't match the domain of the URL registered in your Merchant Center account.Google, How to fix: Mismatched domains

Don’t redirect people to another website outside of the domain you claimed in your Merchant Center account.Google, About landing page requirements

Also seen as: "Destination mismatch".

How to fix it

Based on Google's help pages, in plain language:

1. Verify and claim the website in Merchant Center.
2. Update landing page URLs so they match the registered domain.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Pages load for visitors: Your homepage and product pages answer with a working page (no errors, no password page, no login wall).
• Consistent business identity: The business name is the same across your site name, structured data and footer, and your site says who the business is.

Requesting a review

Google says changes may take 24 to 72 hours to show on the Needs attention page.

Questions

Sources

• support.google.com/merchants/answer/12158934
• support.google.com/merchants/answer/4752265
• support.google.com/adspolicy/answer/6368661

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.