"Inaccurate shipping costs" in Merchant Center: what it means and how to fix it

What it usually looks like on a store

Checkout charges more for delivery than Merchant Center says it will. On real stores the cause is a carrier-calculated rate that rises with weight or distance, a free shipping threshold set differently in the store and in Merchant Center, a handling fee added at checkout, or rates changed in the store and never updated in Merchant Center.

What Google says

Account warning or suspension when shipping rates in Merchant Center are lower than the rates shown at checkout on the website. Google says you may slightly overestimate shipping in Merchant Center if exact rates cannot be configured, and product-level shipping values override account-level rates.

The shipping rates in your Merchant Center shipping settings or product data are lower than the shipping rates shown on your website during checkout.Google, How to fix: Inaccurate shipping costs (due to inconsistent shipping costs between your feed and the checkout pages on your website)

If you’re unable to provide exact shipping rates, you can slightly overestimate the costs provided in Merchant Center.Google, How to fix: Inaccurate shipping costs (due to inconsistent shipping costs between your feed and the checkout pages on your website)

Also seen as: "Inaccurate shipping costs (due to inconsistent shipping costs between your feed and the checkout pages on your website)", "Incorrect shipping cost".

How to fix it

Based on Google's help pages, in plain language:

1. Check the warning email for examples and find the common cause.
2. Review shipping services and the shipping attribute; update them to match website checkout costs.
3. Resubmit product data and request a review.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Shipping policy: A shipping/delivery page exists and states costs and delivery times.
• Customers can buy: Product pages have a working add-to-cart or buy button and the cart page loads securely.

Requesting a review

Google says that once technical fixes are live, a small ad edit or selecting Appeal starts a fresh crawl that usually finishes within 24 to 48 hours. Depending on the violation there may be extra verification steps and a limit on how many reviews can be requested.

Questions

Sources

• support.google.com/merchants/answer/10248678
• support.google.com/merchants/answer/9158778

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.