Does Merchant Center need the price and stock status on the product page itself?

Not quite the wording you see? Compare the look-alike price messages.

What it usually looks like on a store

Common store patterns: the price only appears after a variant is picked, a price block that a script fills in after the page loads, quote-only products with no price at all, or a sold-out product that simply hides the buy button with no text saying it's unavailable.

What Google says

Merchant Center landing pages must show the product's key elements, including price, currency, availability and a buy button, and they must match the product data. Price must be easy to see, and any extra prices (variants, original currency, sale prices) must be clearly told apart from the advertised one. Availability must be clear for online purchase. Price and availability must not change after the first page load, because Google's crawler treats what it sees then as final. Google recommends putting price and availability in the initial HTML and in schema.org markup. A mismatch between landing page, structured data, checkout and feed leads to disapproval, which shows up as Mismatched product price or Mismatched product availability.

Submit a landing page that shows all key elements of your product, and ensure those details match with your submitted product data source. These elements include title, description, image, price, currency, availability, and a buy button.Google, About landing page requirements

Clearly show the product price on the landing page. The price should be easy to view, and should match your product data.Google, About landing page requirements

Make sure your pricing and availability information is consistent through the process of page load. Do not change displayed product information after initial loading.Google, About landing page requirements

Automatic crawlers will capture the page after initial loading and any product data displayed on the page at that time will be treated as final.Google, About landing page requirements

Also seen as: "About landing page requirements", "Show your product clearly".

How to fix it

Based on Google's help pages, in plain language:

1. Show title, description, image, price, currency, availability and a buy button on every product landing page, matching the product data.
2. Make the price easy to see and clearly separate any variant, original-currency or promotional prices from the advertised price.
3. State availability clearly (for preorder/backorder, also the expected ship or availability date).
4. Don't change price, availability or the selected variant after the page first loads; render them in the initial HTML.
5. Add schema.org Product/Offer markup for price and availability and turn on automatic item updates.

What to check on your website

3 of our checks relate to price or availability not shown on the product page, and a problem in any one of them can be enough:

• Price and stock shown on the page: Each product page shows its price and its availability (a buy button, or a clear "Sold out") in the page itself, not only in the markup.
• Price matches the page: The price in your structured data and social meta tags appears on the page itself.
• Availability matches the page: Offer availability is set with a valid schema.org value and agrees with what the page shows (no "in stock" markup on a sold-out page).

Requesting a review

Covered by the normal page-crawl checks; mismatch disapprovals are re-checked when Google recrawls the page (see mismatched-product-price / mismatched-product-availability).

Questions

Sources

• support.google.com/merchants/answer/4752265
• support.google.com/merchants/answer/6324371
• support.google.com/merchants/answer/6324448

Quotes checked against Google's pages. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.