Do adult products need hasAdultConsideration in their markup?

What it usually looks like on a store

Stores selling intimate products often label the feed correctly but never touch the product markup, because themes don't have a field for it. Google added hasAdultConsideration to its product markup docs in May 2026, so most themes won't output it yet without an edit.

What Google says

Products that are adult-oriented under Google's adult-oriented content policy must be labeled. In Merchant Center that's the adult attribute (yes/no) per product, or the account-level "Adult content" setting for sites mainly aimed at adults. In Search structured data it's hasAdultConsideration, where Google only supports the value https://schema.org/SexualContentConsideration. Google added it to the Merchant listing and Product variant docs on May 20, 2026 to match the Merchant Center adult attribute. Labeled products can still show, with age- and country-based restrictions.

Added hasAdultConsideration to product-related structured data typesGoogle, Latest Google Search Documentation Updates

Why: This property brings parity with the Merchant Center feed specification for the adult property.Google, Latest Google Search Documentation Updates

If you sell products that are considered adult-oriented according to Google's adult-oriented content policy, you must use this property to label them as adult-oriented.Google, How To Add Merchant Listing Structured Data

While these products are eligible to be shown in Shopping ads and free listings, they are subject to age- and country-based restrictions.Google, How To Add Merchant Listing Structured Data

Also seen as: "Adult [adult]", "hasAdultConsideration", "SexualContentConsideration".

How to fix it

Based on Google's help pages, in plain language:

1. Set adult = yes on each adult-oriented product in your product data (and on the whole bundle if any item in it is adult).
2. If the whole site is aimed at adults, check "Adult content" under Settings > Business info > Edit business details instead.
3. Add hasAdultConsideration with the value https://schema.org/SexualContentConsideration to the Product (or ProductGroup) markup of those pages.
4. Keep adult products off the landing pages of non-adult products, or label those products/the site as adult.
5. Don't use the adult attribute for age group (use age_group) or for alcohol (use google_product_category).

What to check on your website

One of our checks covers adult products not labeled (hasadultconsideration) directly:

• Adult products are labelled: If the store sells adult-oriented products, their markup carries hasAdultConsideration (and the feed sets adult = yes), as Google asks.

Requesting a review

No specific review flow documented; labels take effect when product data or the page is reprocessed.

Questions

Sources

• developers.google.com/search/docs/appearance/structured-data/merchant-listing
• developers.google.com/search/docs/appearance/structured-data/product-variants
• developers.google.com/search/updates
• support.google.com/merchants/answer/6324508

Quotes checked against Google's pages. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.