"Landing page not working" in Merchant Center: what it means and how to fix it

Not quite the wording you see? Compare the look-alike landing page messages.

What it usually looks like on a store

A broken product URL, a page that errors for some visitors, or a page that redirects in a loop.

What Google says

Google says none of your landing pages should fail to load or be under construction, and items should not lead to pages returning 4xx or 5xx status codes. It also stresses that pages must work for all locations and for Google's automated systems, that firewalls and IP blocks can stop crawlers, and that slow pages can cause crawler timeouts. Google Ads uses the name Destination not working for the same kind of problem on ads, including destinations that return an HTTP error code to Google's AdsBot crawler.

Ensure that none of your landing pages fail to load or are under construction.Google, How to fix: Landing page not working

Your item shouldn’t lead to a website that's under construction, or a site that links to an error page that displays a status code beginning with a 4 or a 5Google, How to fix: Landing page not working

Slow load times can cause crawler timeouts and lead to landing page disapprovals.Google, How to fix: Landing page not working

Make sure your landing page is live, and that it isn’t under construction or displaying an error, like a 404 error.Google, About landing page requirements

Also seen as: "Website under construction", "Destination not working".

How to fix it

Based on Google's help pages, in plain language:

1. Make sure a customer can check out starting from the landing page, with a working, easy-to-find buy button.
2. Check that the final URL has no typos or broken redirects; use URL Inspection to check for 403 errors or firewall blocks.
3. Pause items whose pages are not working, or link to a working part of the site.
4. Make sure AdsBot-Google, Googlebot and Googlebot-image are not blocked in robots.txt.
5. Use PageSpeed Insights to fix slow pages.
6. Trigger a recrawl with Request website check or Request review.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Pages load for visitors: Your homepage and product pages answer with a working page (no errors, no password page, no login wall).
• Customers can buy: Product pages have a working add-to-cart or buy button and the cart page loads securely.
• Google's crawlers are allowed: Your robots.txt doesn't block Googlebot, Storebot-Google or AdsBot-Google from your homepage or product pages.
• Broken links in your menus: Links in your header and footer lead to real pages, not 404 errors.
• No placeholder or template text: No lorem ipsum, default theme copy, sample products, "your store name" fields or coming-soon notices anywhere we looked.

Requesting a review

Google says after technical fixes it typically takes 12 to 48 hours for changes to be reflected and products approved. Google says that once technical fixes are live, a small ad edit or selecting Appeal starts a fresh crawl that usually finishes within 24 to 48 hours. Depending on the violation there may be extra verification steps and a limit on how many reviews can be requested.

Questions

Sources

• support.google.com/merchants/answer/10249083
• support.google.com/merchants/answer/4752265
• support.google.com/adspolicy/answer/6368661

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.