"Login required" in Merchant Center: what it means and how to fix it

Not quite the wording you see? Compare the look-alike landing page messages.

What it usually looks like on a store

This happens when product pages or the whole store sit behind a password, a members-only app or an age gate that needs an account. Google's crawler doesn't sign in.

What Google says

Part of Google's Editorial and professional requirements. Google flags sites that force registration or sign-in just to browse products or see prices, sites with pop-ups or interstitials that block products, and sites that require installing an app or browser extension to view product pages.

Websites that necessitate user registration or account creation to browse, or those featuring navigational hurdles that render content unnecessarily complex or bothersome to explore.Google, Editorial and professional requirements

Confirm that all landing pages and product details remain available to the public without authentication requirements.Google, Editorial and professional requirements

Make certain that all promotional elements or pop-ups are easily dismissable so browsing remains continuous and unobstructed.Google, Editorial and professional requirements

How to fix it

Based on Google's help pages, in plain language:

1. Make all landing pages and product details public without sign-in.
2. Make pop-ups and promotional overlays easy to dismiss.
3. Make the store usable in common desktop and mobile browsers without extra apps or extensions.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Pages load for visitors: Your homepage and product pages answer with a working page (no errors, no password page, no login wall).
• Customers can buy: Product pages have a working add-to-cart or buy button and the cart page loads securely.
• Mobile-friendly pages: Pages declare a mobile viewport so they render properly on phones, where most shopping clicks happen.

Requesting a review

Google says that once technical fixes are live, a small ad edit or selecting Appeal starts a fresh crawl that usually finishes within 24 to 48 hours. Depending on the violation there may be extra verification steps and a limit on how many reviews can be requested.

Questions

Sources

• support.google.com/merchants/answer/6150244

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.