"Not performing automatic item updates for price" in Merchant Center: what it means and how to fix it

Not quite the wording you see? Compare the look-alike price messages.

What it usually looks like on a store

Automatic item updates read prices from your structured data. When the markup is missing, broken or disagrees with the page, Google can't use it to correct your feed.

What Google says

Google stops automatic item updates for all products when a site's microdata is incorrect or there is a large-scale mismatch between microdata (or what its data extractors see) and Merchant Center data. Google says incorrect microdata on landing pages violates its web developer guidelines.

Automatic item updates have stopped for all of your products.Google, How to fix: Not performing automatic item updates for price

Note that providing incorrect microdata on your product landing pages is a violation of our web developer guidelines.Google, How to fix: Not performing automatic item updates for price

How to fix it

Based on Google's help pages, in plain language:

1. Review product microdata for mismatches with the Merchant Center price, using the Rich Results Tool.
2. Update the microdata on the website so it contains valid price information.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Product structured data: Each product page has valid Product markup (JSON-LD or microdata) with a name, image and offer.
• Price matches the page: The price in your structured data and social meta tags appears on the page itself.

Requesting a review

Google says changes may take 24 to 72 hours to show on the Needs attention page.

Questions

Sources

• support.google.com/merchants/answer/15072729

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.