Home / Merchant Center issues / Mismatched strikethrough price (page crawl)
"Mismatched strikethrough price (page crawl)" in Merchant Center: what it means and how to fix it
"Mismatched strikethrough price (page crawl)" is an item-level issue: it affects the specific products it's attached to.
Checks 2 things on your site related to this issue. Score and issue count in about a minute.
Not quite the wording you see? Compare the look-alike price messages.
What it usually looks like on a store
This comes from how a theme shows sales: a compare-at price displayed while the feed has no sale_price, a crossed-out price inserted by a discount app's JavaScript after the page loads, or a sale that ended on the site while the feed still carries the old numbers. The product can keep showing, but without the crossed-out original price.
What Google says
When the pricing shown on the website differs from the price or sale_price in product data, Google discards the original price and does not show it as a strikethrough price. Causes include a strikethrough price that does not match price when sale_price is set, a strikethrough shown without sale_price, strikethrough prices added with JavaScript after load, and update delays.
Due to this, the original price of your product is discarded and will not be shown as a strikethrough price.Google, How to fix: Mismatched strikethrough price (page crawl)
The strikethrough price on your website is dynamically added with JavaScript after the page has been loaded.Google, How to fix: Mismatched strikethrough price (page crawl)
How to fix it
Based on Google's help pages, in plain language:
- Keep price and sale_price in product data up to date with the landing page.
- Consider enabling automatic item updates for prices.
- Schedule feed uploads or Merchant API updates right after website changes.
What to check on your website
These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.
- Price matches the page: The price in your structured data and social meta tags appears on the page itself.
- Product structured data: Each product page has valid Product markup (JSON-LD or microdata) with a name, image and offer.
Questions
Can a website scan fix "Mismatched strikethrough price (page crawl)"?
A scan finds the website problems behind it (price matches the page, product structured data) and tells you how to fix each one. You still fix them on your store and then ask Google for a review where Merchant Center offers one.
Sources
Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.
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