"Inaccurate prices" in Merchant Center: what it means and how to fix it

Not quite the wording you see? Compare the look-alike price messages.

What it usually looks like on a store

On a store this is a total that grows between the product page and payment: a handling or service fee added in the cart, a payment surcharge app, or a page that preselects a cheaper variant than the feed describes. Google compares the price on the product page with what checkout asks the shopper to pay.

What Google says

Account warning or suspension when prices on checkout pages are higher than prices on the product landing pages. Google says any extra merchant fees at checkout (service, handling, carrier fees) must be bundled into shipping costs in Merchant Center or into the base price shown on the landing page. The price must also be consistent across data source, landing page, structured data and checkout.

The prices displayed on the checkout pages on your website are higher than the prices displayed on your product landing pages.Google, How to fix: Inaccurate prices

Investigate your setup to ensure the price is identical and accurate across your data source, landing page, structured data, and checkout process.Google, How to fix: Inaccurate prices

The price must not increase at checkout, but it can be reduced after the product is added to the cart if a promotion is applied.Google, Checkout requirements and best practices

Also seen as: "Checkout price mismatch".

How to fix it

Based on Google's help pages, in plain language:

1. Check that the feed price matches the most prominent landing page price and the structured data price.
2. Make sure the feed price matches the variant preselected when the page loads.
3. Fold any added checkout fees into the shipping cost or the product price.
4. Resubmit product data and request a review.

What to check on your website

These are the checks we run that relate to this issue. A problem in any of them can be enough on its own.

• Price matches the page: The price in your structured data and social meta tags appears on the page itself.
• Product structured data: Each product page has valid Product markup (JSON-LD or microdata) with a name, image and offer.
• Customers can buy: Product pages have a working add-to-cart or buy button and the cart page loads securely.

Requesting a review

Google says that once technical fixes are live, a small ad edit or selecting Appeal starts a fresh crawl that usually finishes within 24 to 48 hours. Depending on the violation there may be extra verification steps and a limit on how many reviews can be requested.

Questions

Sources

• support.google.com/merchants/answer/10330822
• support.google.com/merchants/answer/9158778

Checked against Google's help pages on 2026-10-08. Listvane is an independent tool made by Great Work LLC. It isn't affiliated with, endorsed by or sponsored by Google. Google and Google Merchant Center are trademarks of Google LLC.